Context
The official launch of the uniform that we designed for the Ag2r La Mondiale, a French life insurance company, has a long tradition of sponsoring Tour de France, and this year they welcomed Citroën to be part of their team. Our task was to show this integration by placing Citroên in the heart of the brand, showing that both are here together to help the team to succeed.
Design
We envisioned Ag2r La Mondiale welcoming Citroën as a partner, marking the beginning of an exciting collaboration for the coming years. The integration of these two brands merges them into a unified and dynamic entity, creating a strong and bold identity as ONE TEAM. This collaboration forms the Ag2r Citroën Team, poised to support these exceptional professional athletes.
Studio Rejane Dal Bello worked in partnership with Elodie Boyer as their brand consultant and strategist.
Services
- Brand Strategy
- Digital & Social Design
- Editorial Design
- Graphic Design
- Illustration
- Motion design
- Packaging
- Visual Identity
Team
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Creative Director, DesignerRejane Dal Bello
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Brand Strategist and ConsultantElodie Boyer
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DesignerChrys Naselos
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TandeJulien
