Context

LoveNoobs is a team of experienced baby product creators bringing you a new range of useful goods for a new type of parenting. They create simple products to help you new parents to parent their way. The new name derives from the word “Noobies”, new born and new parents.

Design

Focusing on the word double ‘oo’ – of the brand name Noobs, expressing the attentive eyes of the new born looking back and the parents and being new in this world. And every additional product creates a different baby character sharing the brand vision that it for all types of parent and giving them aid to embrace parenting with the right tools.